Aquatic Center 
Arena 
Centre commercial 
Cycle paths 
Golf 
Marina 
Parc 
Restaurants 
Airport 
Bus 
Metro 
REM 
Train 
Daycare 
Grocery store 
Hospital 
Medical Center 
Pharmacy 
CEGEP 
Primary 
Secondary 
University 
Bicycle space 
Car wash area 
Common areas 
Electrical terminal 
Elevator 
Gym 
Pets allowed 
Pool 
Security 
Terrace 
Espaces Lokalia is seeking a Digital Marketing & CRM Automation Manager, reporting to the Vice President of Marketing, Sales, and Customer Experience. This position is temporary and full-time, lasting approximately one year (replacing maternity leave) with the possibility of becoming permanent. The Digital Marketing & CRM Automation Manager plays a key role in the growth and expansion of the Espaces Lokalia parent brand, as well as all real estate projects, each with its own distinct identity. This individual is responsible for all of the organization’s digital initiatives, both strategic and operational, working closely with internal teams and external partners.
RESPONSIBILITIES:
Digital Strategy and Execution
- Define, implement, and optimize 360° digital strategies tailored to each real estate project and the parent brand.
- Manage and optimize SEO/SEM campaigns to improve visibility and positioning on search engines.
- Plan and execute digital advertising campaigns (Google Ads, Meta Ads, etc.) in line with lead acquisition and brand awareness objectives.
- Oversee the management, development, and user experience (UX/UI) of the portfolio’s various websites.
- Participate in the development and implementation of digital branding initiatives for each project, in line with brand guidelines.
Collaborate on the creation of engaging content for social media and various digital platforms.
Lead Generation and Performance
- Develop effective digital conversion funnels to support unit leasing.
- Monitor and analyze the performance of campaigns and initiatives using key performance indicators (KPIs) and propose continuous improvements.
Marketing Automation and CRM (Salesforce)
- Develop and automate customer journeys using Marketing Cloud – Salesforce to ensure seamless and personalized communication.
- Implement transactional automations: appointment reminders, satisfaction surveys, post-visit follow-ups, etc.
- Create marketing nurturing scenarios: targeted follow-ups based on the type of accommodation viewed, personalized newsletters, and offers. dynamic promotional campaigns.
- Participate in database optimization and audience segmentation to improve the effectiveness of marketing campaigns.
Collaboration and Project Management
- Work in synergy with the leasing, design, and management teams to ensure the consistency of digital initiatives.
- Manage external partners and suppliers related to digital aspects (agencies, freelancers, etc.).
DO YOU HAVE THESE QUALIFICATIONS?
- A bachelor’s degree in marketing or other relevant training;
- Three years of experience in a similar role;
- Good knowledge of the Office suite
Attitude favorable to collaborative work and active participation in achieving collective objectives;
Effective organizational skills and autonomy.
SEVERAL BENEFITS WILL BE OFFERED TO YOU:
- Competitive salary with premium, annual salary review;
- Sick days/family obligations;
- Training and professional development;
The work schedule is 37.5 hours per week, Monday to Friday; - Summer hours from June to September (finish at 1 p.m. on Fridays);
- On-site parking;
- Hassle-free initiatives: tire changes at the office, day camp during spring break and at the end of summer before school starts, etc.
You can send your resume to the following address: emploi@espaceslokalia.ca
Note that the masculine gender is used to simplify the text.